App Store
"Your company's own app store — describe what you need, AI builds it, your team reuses it. Ship internal tools in minutes, not months."
The Idea
InStore is a turnkey internal app store platform for mid-market companies. Employees describe a workflow in plain English, and the platform uses AI to generate, deploy, and publish a working internal tool — complete with SSO, permissions, and audit logging. Apps are discoverable within the company's private store, where colleagues can find, fork, review, and track hours saved. A cross-company template gallery lets teams install proven tools from other organizations in two clicks.
Who It's For
Operations leads, Chiefs of Staff, and IT managers at mid-market companies (200–2,000 employees) drowning in spreadsheet-based workflows and 6-week IT backlogs.
What's Built
The prototype is ruthlessly scoped to prove the core loop: describe → generate → publish → discover. No real SSO integrations, no SOC 2, no cross-company gallery yet.
In scope:
- Company sign-up and user authentication (email/password, org-scoped)
- AI app generator: user describes a workflow in plain English → system generates a form-based app (title, description, fields, logic) using an LLM
- Generated apps are saved to a database and published to the company's internal app store
- Internal app store browse/search: employees discover apps their org has published
- App detail page: view app, use it (fill in form, see output), leave a review
- Fork an existing app (copy it, modify the prompt)
- Simple dashboard with "hours saved" tracking (manual input per app use)
- Role-based access: admin vs. member (admin can unpublish/delete apps)
Out of scope for MVP:
- Real SSO/SAML, external integrations (Salesforce, Coupa, etc.)
- Private subdomain deployment per app
- Cross-company template gallery
- SOC 2, audit logs beyond basic activity
- Usage-based billing